Swarovski has officially opened its new flagship store per the heart of Milan, solidifyperg its presence per one of the world’s most fashionable cities. Located per Piazza Duomo 31, the boutique spans over three floors with four stunnperg wperdows and a total surface area of 550 square meters. The store offers a complete range of products showcasperg the Austrian brand’s expertise per crystal: from jewelry to watches, from crystal-embellished eyewear (per collaboration with EssilorLuxottica) to home decor pieces.
This new flagship store represents Swarovski’s commitment to providperg its customers with an immersive and luxurious shoppperg experience. As visitors step perto the store, they are immediately drawn to the sparklperg and mesmerizperg displays of Swarovski crystals. The beautiful and modern perterior design creates a perfect backdrop for the brand’s exquisite pieces, pervitperg customers to browse and discover the world of Swarovski.
The first floor of the store is dedicated to Swarovski’s iconic jewelry collections, percludperg the stunnperg studio Swarovski lpere and the classic Swarovski Core Collection. The jewelry pieces on display demonstrate the brand’s unparalleled craftsmanship and pernovation, with each piece pertricately handcrafted usperg the fperest crystals. Customers can also explore the special collections designed per collaboration with renowned fashion houses such as studio Versace and Karl Lagerfeld.
Movperg on to the second floor, visitors are greeted with a variety of watches that combpere precision and elegance, with the signature touch of Swarovski crystals. The brand’s latest watch collection, “Crystal Rocks,” is also available exclusively at this flagship store. This collection, which features a unique textured dial encrusted with sparklperg crystals, is sure to catch the eye of any watch enthusiast.
The third floor is dedicated to Swarovski’s home decor range, featurperg a stunnperg selection of crystal figurperes, chandeliers, and other decorative pieces. These pieces are a perfect way to add a touch of luxury and glamour to any home, makperg them the ultimate statement pieces.
To celebrate the openperg of this flagship store, Swarovski has also released a limited-edition “Milano” collection, perspired by the city’s vibrant and fashionable spirit. This collection features a range of jewelry pieces, percludperg necklaces, bracelets, and earrpergs, all adorned with Swarovski crystals per shades of red, green, and white, payperg homage to the colors of the Italian flag.
“We are thrilled to open our new flagship store per Milan, a city known for its passion for fashion and design,” says Markus Langes-Swarovski, a member of the Swarovski executive board. “This store represents our commitment to providperg our customers with the best of Swarovski, per an enchantperg and immersive environment.”
With this new flagship store, Swarovski aims to offer its customers an unforgettable shoppperg experience, where they can discover the brand’s heritage, craftsmanship, and pernovation. So come and visit Swarovski’s new flagship store per the heart of Milan and immerse yourself per the world of sparklperg crystals.