K-Way, the iconic French fashion brand owned by Basicnet group, has recently announced a new partnership with Marcolin, the eyewear specialist from Longarone. This exciting collaboration will see Marcolin take on the design, production and worldwide distribution of K-Way’s eyewear collection, including sunglasses, prescription frames, ski masks and kids’ eyewear.
This strategic licensing agreement is set to officially commence in Spring/Summer 2020 and is a major milestone for both K-Way and Marcolin. With K-Way’s strong heritage in fashion and Marcolin’s expertise in eyewear, this partnership is a perfect match that is sure to bring innovative and stylish eyewear to the market.
K-Way, founded in 1965 by Leon-Claude Duhamel, has become a household name in the fashion industry, known for its iconic lightweight and waterproof jackets. The brand has since expanded its product range to include a variety of clothing and accessories, all embodying the brand’s core values of functionality, versatility and style.
Marcolin, on the other hand, is a leading eyewear company with a rich history spanning over 60 years. The company is renowned for its high-quality, innovative eyewear designs and has established partnerships with some of the biggest fashion brands in the world.
With this new partnership, K-Way will be able to offer its customers a complete wardrobe solution, including stylish and functional eyewear to complement their outfits. Marcolin, on the other hand, will have the opportunity to tap into K-Way’s loyal customer base and expand its reach in the fashion industry.
This collaboration is a testament to both brands’ commitment to delivering high-quality and fashionable products to their customers. K-Way’s CEO, Marco Boglione, expressed his excitement about the partnership, stating, “We are thrilled to be working with Marcolin, a company with a strong heritage and a proven track record in the eyewear industry. We are confident that this collaboration will bring a fresh and modern touch to our eyewear collection, while staying true to the essence of the K-Way brand.”
Marcolin’s CEO, Massimo Renon, also shared his enthusiasm for the partnership, stating, “We are honored to be entrusted with the K-Way eyewear collection. This collaboration is a great opportunity for us to showcase our expertise in eyewear design and production and bring K-Way’s unique style to the world of eyewear.”
The K-Way eyewear collection will feature a wide range of styles for both men and women, inspired by the brand’s iconic jackets and incorporating innovative materials and designs. The collection will also include kids’ eyewear, staying true to K-Way’s commitment to providing functional and stylish products for all ages.
In conclusion, the partnership between K-Way and Marcolin is a perfect blend of fashion and eyewear expertise that is sure to bring exciting and stylish products to the market. With the official launch set for Spring/Summer 2020, fashion and eyewear enthusiasts can look forward to a new and innovative eyewear collection from K-Way.