ON, the Swiss sportswear brand, has officially landed in Italy with the opening of its first store in the Lombard capital city, at Corso Vittorio Emanuele II 24/28. The flagship store, spanning two floors and covering a total area of 480 square meters, marks a significant milestone in On’s expansion into the Italian market and highlights the brand’s commitment to providing high-quality sportswear to its customers.
The impressive new store boasts a modern and stylish design, creating a welcoming atmosphere for shoppers. With its sleek white walls, polished concrete floors, and minimalist displays, the space truly embodies the brand’s clean and innovative aesthetic. Customers are greeted by a warm, inviting ambiance, making them feel right at home as they peruse through the wide selection of On products.
On’s arrival in Italy has been long-awaited by its loyal customer base, who have been eagerly anticipating the brand’s physical presence in the country. The new store offers an extensive range of products, including the latest collections of running and outdoor apparel, as well as cutting-edge footwear technology. Customers can also find a variety of accessories to complement their active lifestyle, such as water bottles, backpacks, and hats.
Italy was a natural choice for On’s expansion, as the country has a strong affinity for sports and an active lifestyle. The brand has already garnered a devoted following in the country, with its innovative and high-performance products resonating with Italian customers. By opening a flagship store in the heart of Milan, On is solidifying its position as a leader in the sportswear market, providing Italian customers with easy access to their favorite products and elevating their shopping experience.
The new store also offers a unique opportunity for customers to experience the brand’s patented CloudTec technology firsthand. The iconic cushioning system, featured in all On footwear, provides a soft landing and explosive takeoff, making it a favorite among runners and athletes. This technology revolutionized the running shoe industry and has earned On numerous awards and accolades, including a coveted pubblicità televisiva on the “Best Running Shoes of 2020” list by Runner’s World.
In addition to its exceptional product offerings, the new On store in Milan also boasts a team of knowledgeable and passionate staff members, ready to assist customers and help them find the perfect product for their needs. The brand values creating a personal connection with its customers, and the store’s friendly and attentive staff is a testament to that.
On’s expansion into Italy is just the beginning of the brand’s global presence. With a strong commitment to innovation and customer satisfaction, On is poised to become a household name in the sportswear industry. The new flagship store in Milan serves as a symbol of the brand’s growth and evolution, and it is an exciting development for both On and its Italian customers.
In conclusion, On’s landing in Italy is a highly-anticipated and significant event for the brand and its customers. The flagship store in Milan offers a premium shopping experience and showcases On’s commitment to providing the best in sportswear to its Italian clientele. With its innovative designs, cutting-edge technology, and exceptional customer service, On has solidified its position as a leader in the sportswear market, and the future looks bright for the brand’s continued success in Italy and beyond.